In marketing, detailed internal and external analysis is often neglected. Managers are apt to decide on instinct rather than on reliable customer and competitor data.

Long-term success can only be achieved when all developed marketing concepts, strategies and activities are tailored to the stakeholders needs and when the relevant competitive landscape is adequately considered. Thus, in our work we attach great importance to a proper initial analysis that provides reliable information for the following strategy formulation and provides the only basis for successful marketing management.

We carry out several analyses, such as:

• SWOT analyses
• Competitive analyses
• Market analyses
• Target group analyses