Numbers, a species that has long been reserved for the sales department, play an increasingly important role in marketing. Methods have been installed that allow the measurement of the effects of advertising, and the effect of direct marketing can be precisely quantified. By comparing the input for any marketing activity to the resulting impact, companies obtain information on the efficiency of their marketing activities. The effects on sales or turnover, a change in brand awareness or brand image rank among the observed variables. The results of such analyses provide the basis for better budget allocation.

The PEPATO | GROUP offers the following services in the area of marketing efficiency:

• Conception and conduction of efficiency measurement
• Analysis and optimisation of budget allocations
• Identification of saving potentials
• Development of a marketing controlling system