To guarantee long-term market success as well as high staff motivation it is important not to rethink and revise past decisions every other day. In fact, in order to attain maximum flexibility a strategic frame is required that serves as a fixed point and drives the overall direction of the company. For those reasons, and due to complex market conditions with constant changes in customer and competitor behaviour, the definition of a clear marketing strategy has become indispensable.

Our strategic marketing services comprise:

• the definition of unique selling proposition and benefits
• the development of integrated marketing and communication strategies
• the elaboration of product and positioning strategies